Over and over again I hear those who love children's and young adult books, muse about writing their own book. Each of us dream of writing and having published that best-selling novel, book of non-fiction, or picture book. But as most published writers know, the writing is only part of the process of getting a book into the hands of the young readers the book (YOUR book) that has been published. By now most writers know that they just must have an online presence, and most who want to promote books for young readers must also have an online presence.
Katie Davis is a well-known author, and she is the creator of a popular podcast about children's literature.
My top seven things I’d recommend to promote a book are:
1.
A
Book Trailer
Remember, no slow, loving pans of your cover, one minute
long, and don’t tell the whole story. I am proud to say that this
one just won a School Library Journal Trailee award.
2.
Other
Video
You don’t have to show yourself if you feel uncomfortable.
Create videos
that could help teachers or colleagues with a screen casting application (I
like Screenflow. Make sure
your audio is great, and upload not only
to YouTube (the second – maybe first now – search engine), but Teachertube and
other video sharing sites.
3.
Blog
Tour
Doing this blog tour has been a blast! I’ve gotten to connect
with my hosts and figured
out how to make it easy for them – whether virtual or in person, you always
want to be an easy guest, right? Best of all, not only am I promoting my own
book, but in doing so, I am widening the reach of my hosts by linking them
daily, having them on a podcast, and spreading their URLs around the social
media landscape!
4.
Connect,
aka Reciprocate
Create your community – not to get something, but to share knowledge and support. This book was
only possible because of the friends I’ve made. I put the word out for
contributors and people responded. Then they were promoted in the book, and
linked. Then I gifted each with a copy of the book and then many gifted me by
supporting my blog tour. I could get dizzy with all the ‘round and ‘round!
5.
Join Up!
There are so many fantastic organizations that connect and
support writers, many of which are listed in the book. You can learn so much through
an organization’s newsletters, workshops and conferences, not to mention
connecting with others with your same interests!
6.
Be
Selfishly Unselfish
Reciprocity is the key. Early in my career I was desperate
to promote my books and I was guilty of only pushing my own work. Not only did
I get really bored with that but I’m
sure others were bored of me too! When I became interested in other people, my
whole world opened up. I’ve said this hokey stuff before, and I’ll keep saying
it: the more you give, the more you get. Give away freebies on your site, make
comments on other people’s blogs, retweet your tweeps, send thank you notes,
and promote other people. It’s actually selfish because it feels good to you to be unselfish.
7.
Grow
Your Mailing List
Make sure you have opt-ins on all your pages, not just your home page. Collect cards at
conferences but always ask if it’s
okay to add them to your list, and mark the back of the card so you don’t
forget. Don’t abuse your list, make your newsletter attractive (mailchimp is great for that) and
offer useable information to make it worthwhile for people to join.
===================================================================
So submit (via the comment function for this blog) your library/literacy adaptation of one of these seven promotion hints shared by Katie and you might just be the winner of the FREE e-book How to Promote Your Children's Book. If you want to order the book outright, it is available for the Kindle, Nook, or iPad.
Cheers - and for more about Katie's book join her on her blog tour.
✓ Feb 1 - E is for Book - www.eisforbook.com
✓ Feb 2 - Banana Peel Thursday - bananapeelin.blogspot.com
✓ Feb 3 - Creative Spaces - chrischengauthor.blogspot.com
✓ Feb 6 - DearEditor.com - www.DearEditor.com
✓ Feb 7 - Writing With a Broken Tusk - umakrishnaswami.blogspot.com
✓ Feb 8 - Shutta Crum - shutta.com
✓ Feb 9 - McBookWords - mcbookwords.blogspot.com
✓ Feb 10 - Kerem Erkan- keremerkan.net
✓ Feb 16 - Elizabeth O. Dulemba- www.dulemba.com/
✓ Feb 17 - Fiction Notes - www.darcypattison.com/
✓ March 1 - 12x12 in 2012 - writeupmylife.com
✓ March 2 - Christine Fonseca, Author - ChristineFonseca.blogspot.com
✓ Feb 7 - Writing With a Broken Tusk - umakrishnaswami.blogspot.com
✓ Feb 8 - Shutta Crum - shutta.com
✓ Feb 9 - McBookWords - mcbookwords.blogspot.com
✓ Feb 10 - Kerem Erkan- keremerkan.net
✓ Feb 16 - Elizabeth O. Dulemba- www.dulemba.com/
✓ Feb 17 - Fiction Notes - www.darcypattison.com/
✓ March 1 - 12x12 in 2012 - writeupmylife.com
✓ March 2 - Christine Fonseca, Author - ChristineFonseca.blogspot.com
Thank you for hosting me, Sharron!
ReplyDeleteLove the book trailer Katie - you well deserved that award - very pro job!
ReplyDeleteAn adaption for library purposes of No. 2 - Videos that could help -
ReplyDeleteAsk guest storytellers or authors giving a reading if you can record their reading and link it to your library website [it is extra free promotion for them]. Use the video clips of the storytelling sessions [with permission] in a class for parents and carers on enriching 'storytime' with their little ones. Do a 'refresher' storytelling 'how to ' session for teachers and teacher aides - they always appreciate some extra input on how to bring added zing to storytime.