Anytime during the year when there is an opportunity to give a gift there is also an opportunity to promote literacy. I always include a gift of a book in whatever gift I am giving: wedding, baby, birthday, just-because, Christmas, Easter, or whenever. This year I found the perfect site -- a gift basket site that will add-a-book to whatever gift package I choose. I think you might like it too. Check out http://www.bluebuttongifts.com -- their librarians will select and send a book with EVERY gift package purchased.